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EMPLOYER ADVICE

Decide What Your Recruiting Website Should Answer First

Ask a first-time visitor to find the next step without instructions.

Michigan workforce guide: workplace context

HIRED IN MICHIGAN EDITORIAL • PRACTICAL GUIDE • OCTOBER 18, 2026

Start with visitor questions

An employer evaluating staffing support needs to understand services, coverage areas, contact options, and how to submit a request. A job seeker needs to find opportunities, event information, and application guidance. Give both audiences obvious starting points instead of making every visitor interpret the same general promotional paragraph.

Make contact and action visible

Use clear button labels such as request staffing or view upcoming job fairs. Place a working telephone link and contact method near the relevant service information. Review the experience on a phone, including embedded forms. Keep the page readable when images load slowly and give every important image meaningful descriptive text.

A practical detail to check

Review the page as two separate visitors: an employer seeking staff and a person seeking work. Follow each route through the next action. If both routes end at the same form, make sure its labels explain how each audience should use it.

Put the advice into practice

Choose one current role or recruiting activity to use as a pilot. Review the details with the person who owns the work, and confirm that the written information reflects the actual opportunity. Keep a dated note of the changes so your team can distinguish the current version from an older message or document.

After the next candidate interaction, ask whether the information helped move the process forward. Look for a specific issue you can correct, rather than assuming one response proves the whole approach works. Share the correction with everyone using the materials. Consistent execution matters as much as a carefully prepared first draft.

Before you move on, write down your next action in one sentence: ask a first-time visitor to find the next step without instructions. Give that action a realistic time in your schedule and keep any unanswered questions beside it. Review those questions when you receive new information instead of treating an assumption as a confirmed detail.

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